Email Marketing Ingredients To Boost Your ROI
Posted: Thursday, March 16, 2006
by Pradeep SV
SixChannels
Email Marketing Ingredients To Boost Your ROI
"Over 80% of Sales and Marketing decision makers are now spearheading the efforts of generating leads through precision-targeted opt-in email marketing. Moreover a Gartner study shows that companies that appended Email to their Databases and did Email marketing reaped 280% higher returns those that did direct mail or in-house campaigns."In today’s marketing scenario Email Marketing is the most powerful application available for marketers to reach their prospects. It is easy, direct, actionable and highly cost effective way to reach targeted customers. More and more businesses and organizations are now turning to email marketing to keep profits rolling in.
It is the most efficient way to influence the purchases & keep customer informed & happy. When you add email to your marketing mix, you spend less time, money and resources than with traditional marketing applications (e.g. direct mail or print advertising). With email marketing, you can communicate more quickly which means your time-sensitive information is disseminated in minutes, not days or weeks - and you can see the results of your efforts instantly. So you can always have an upper edge on your competitors with Sixchannels.
1% response rate from direct mail is considered terrific. An email marketing campaigns can have a 5 to 10% response rate.
Successful email marketing is all about using creativity, innovative technology & the right strategy because Email marketing is as much as art as it is science." SixChannels will be with you starting from thoughts to a great success.
Here are some ingredients for success of Email Marketing:
1. Gives visitors a personal touch to your online business.
Email communication is the most cost effective way at present to touch base with your website visitors. In a highly impersonalized world of Internet marketing, simple personalized email communiqués can do wonders for your Internet business.
2. Allows you to build credibility and trust with your visitors.
You can achieve this by offering short courses in the area of your expertise through email. The courses you offer must be relevant to the products or services you are promoting on your website.
3. Exposes visitors to your product or service.
Sales statistics reveal that most people need to be exposed to an offer 7 times or more before they buy. You have no way of exposing your products or services before your website visitors except through Email marketing.
4. Turns first time buyers into lifelong customers.
Email marketing is an effective way to update your customers of your latest products and services, and keep them posted of the latest developments in the business. This builds long-term relationships with your visitors.
Follow-up with your customers immediately after they made a purchase with an offer of a free gift or special discounts on products that are related to what they have bought. This is good marketing practice. You will endear first time buyers to you, and turn them into lifelong customers.
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Top-level comments on this article: (4 total)Excellent Article pradeep keep posting to extract the more information
have had awful experiences with this company. They did not meet their agreements, the marketing lists I received were overwhelmingly bouncebacks and they did not stick to their agreement and replace what didn't work. They also tried to take advantage of me by hiding contacts that did not meet my selection criteria in the list - in fact over 1/3 of the contacts they delivered didn't meet my criteria.
I have been struggling to receive a refund from them for over 6 weeks now... and it's not even a lot of money!
DO NOT DO BUSINESS WITH sixchannels or sixchannels . Especially THEY WILL NOT HONOR THEIR AGREEMENTS.
yes, researching sixchannels and i have found tons of infromation that THEY ARE SCAMMERS
Guys, I am no more working with SixChannels i hardly worked for 3 months with them, As I came to know about the unethical for the customers. I realized within 3 months of working with them as a consultant for SEO.I am not sure how to delete this Article as i don't remember login or the password, its like a bad mark to my name associated with Six Channels :-(Pradeep SV
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